Privacy Policy

Mindful Data Practices for a Supportive Community

Welcome to Everyday Yoga. Just as we approach yoga with intention and care, we extend the same mindfulness to how we handle your personal information. This Privacy Policy outlines how we collect, use, protect, and share data when you visit our website everydayyogaus.com or make a purchase from us.

Our small, dedicated team in Oakland is committed to creating a secure, transparent, and harmonious online experience that aligns with the values of our global yoga community—simplicity, trust, and growth.

1. Information We Collect

To serve you seamlessly, we collect information that helps us support your practice and journey:

• Personal Identifiers: Such as your name, email address, shipping and billing address, and phone number, provided when you create an account, make a purchase, or contact us.
• Payment Information: When you place an order, our secure payment partners (like PayPal and encrypted card processors) handle your payment details. We do not store full credit card numbers on our servers.
• Order Details: Information about the products you purchase (e.g., Women’s Yoga Apparel, Men’s Yoga Pants, Kids’ Yoga gear) and your transaction history.
• Technical & Usage Data: Including your IP address, browser type, device information, and how you interact with our site (pages viewed, links clicked). This helps us improve your experience.
• Communications: Records of your correspondence with us, including support inquiries and feedback.

2. How We Use Your Information

Your data is used with intention and care, solely to enhance your experience and support our community:

• To process and fulfill your orders, send order confirmations, shipping notifications, and tracking details.
• To communicate with you about your account, our products, and offers (if you have opted in).
• To improve our website, product selection, and customer service based on your feedback and usage patterns.
• To prevent fraud, ensure transaction security, and comply with legal obligations.
• To foster a global, inclusive community by ensuring our site and payment methods are accessible and functional for practitioners worldwide.

3. Sharing and Disclosure of Information

We value your trust and do not sell or rent your personal data. We only share information when necessary and under strict conditions:

• Service Providers: Trusted third parties who perform services on our behalf, such as payment processing (PayPal, card networks), shipping carriers, and IT support. They are contractually obligated to protect your data.
• Legal Compliance: If required by law, regulation, or legal process, we may disclose information to protect our rights, safety, or the rights of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, with notice provided.

4. Data Storage and Security

Just as your practice requires a safe space, your data deserves unwavering protection.

• Storage: We store data only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Data is stored on secure servers and cloud-based systems with limited access.
• Security Measures: We employ industry-standard administrative, technical, and physical safeguards, including encryption (SSL), secure payment gateways, and regular security assessments, to protect your personal information.
• Global Operations: As we serve a global community (excluding some remote regions), data may be processed and stored in the United States or other countries where our service providers operate, always under strong data protection agreements.

5. Your Rights and Choices

You have control over your personal information, reflecting our belief in balance and autonomy:

• Access & Correction: You can access and update your account information by logging into your profile on our website.
• Marketing Communications: You may opt out of promotional emails at any time by using the unsubscribe link in any email or contacting us.
• Data Deletion: You can request deletion of your personal data, subject to certain legal and operational obligations. Contact us to make such a request.
• Do Not Track: Our site does not alter its data collection practices in response to “Do Not Track” signals from browsers.

Depending on your location (e.g., under GDPR or CCPA), you may have additional rights regarding your data. We will honor those rights in accordance with applicable laws.

6. Cookies and Tracking Technologies

To create a seamless and intuitive browsing experience, we use cookies and similar technologies.

• What are Cookies? Small data files placed on your device that help us remember your preferences, understand how you use our site, and improve its functionality.
• How We Use Them: To manage your shopping cart, analyze site traffic, personalize content, and support our marketing efforts (with your consent where required).
• Your Control: Most browsers allow you to control cookies through their settings. You can choose to block or delete cookies, though this may affect some features of our website.

7. Updates to This Policy

Our practices may evolve over time. We will post any updates to this Privacy Policy on this page and update the effective date below. We encourage you to review it periodically.

Effective Date: October 26, 2023